Date/Time
03/17/2026
2:00 pm - 2:45 pm
Second of 3 Education Sessions
Located on the 2nd Floor
Choose a topic to attend from the 4 Choices Below:
| Acacia Rooms 4-6 |
SESSION 1: AI-Powered CRM & Lead Management for Furniture Dealers
This session is designed to help furniture dealers and OFR attendees move beyond high-level AI buzzwords and into practical, day-to-day application. Led by Clay Posey, founder of Clearbox Strategies, the class focuses on how AI can be used inside your CRM to improve lead generation, qualification, follow-up, and close rates.
| Mangrove Rooms 1-2 |
SESSION 2: Designing Offices That Actually Work Today
What employees want, what companies need, and what’s driving attendance in the modern workplace.
As return-to-office efforts accelerate, companies are learning that mandates alone aren’t enough. To attract and retain top talent, especially Gen Z and Millennials, the workplace must offer an experience that makes coming to the office feel worthwhile.
| Acacia Rooms 1-3 |
SESSION 3: HUBspot CRM presentations
With a focus on HubSpot, an all-in-one CRM and marketing platform that helps businesses attract, engage, and delight customers through tools for marketing, sales, customer service, and content management, this session is designed specifically for office furniture dealerships, re-manufacturers, and industry partners looking to strengthen their marketing and business development efforts through practical, real-world tools.
Attendees will learn how HubSpot’s platform can support more effective customer acquisition, help reduce acquisition costs, and create consistent communication strategies that keep clients engaged throughout the sales cycle.
Rather than a technical deep dive into AI, this session will focus on how dealers can use HubSpot’s built-in tools and automation to streamline outreach, manage contacts, and maintain ongoing relationships. Topics will include building targeted drip campaigns,
Banyan Rooms 1-2
SESSION 4: Prompt Engineering: Getting Better Business Results from AI
Simply using AI isn’t enough — the real power comes from knowing how to ask the right questions. This highly interactive session focuses on prompt engineering, the skill of structuring inputs to AI tools in a way that delivers clearer, more accurate, and more actionable results.
Designed specifically for office furniture dealers and the companies that support them — including manufacturers, fabric and parts suppliers, logistics providers, and installation teams — this session explores how better prompts can drive real operational and sales outcomes.
Sponsored By:
